How It All Began
There are 32 law firms on Monument Avenue in our home town of Richmond, Virginia. Yep, we counted them. Most of them are small firms with under ten lawyers providing legal services for the people in their community. These are not big law firms serving big corporations. These are the law firms we serve.
There is a street like Monument Avenue in every town across the country where small firms provide outstanding legal services to the people and businesses that make up the fabric of their community. Small firms have always found it difficult to compete against big firms with big marketing budgets. Monument32 was created to level the playing field for small law firms nationwide.
Are you a Main Street law firm?
Meet The Team
A lawyer turned marketing strategist, Matt Smyers applies his experience as a lawyer and entrepreneur to help law firms grow through strategic, well-executed marketing plans and initiatives. Matt’s strength lies in his ability to not only help firms clearly define their goals and objectives, but to help them develop and execute plans to achieve those goals and objectives.
Before entering the legal marketing profession, Matt spent eight years in the medical malpractice insurance industry, where he was responsible for managing litigation throughout the mid-Atlantic for the largest medical malpractice insurance company in the United States. That experience shaped Matt’s understanding of what makes a law firm tick from both a cultural and business standpoint.
Matt is a former board member of the Virginias Chapter of the Legal Marketing Association (LMA) and founding member of the Legal Partners Group, a collection of service providers to the legal industry who provide turnkey solutions to law firms in transition.
Matt earned his BS in Political Science from Juniata College and his law degree from Widener University School of Law in Harrisburg, PA. When he's not coaching Little League or attending his kids' sporting events, Matt enjoys playing golf and bass fishing.
President & Chief Strategist
Faith has spent five years getting to know the ins and outs of digital marketing, social media platforms and building brands through digital channels. She has worked for top brands in the Richmond area, including Lexus and Toyota. Faith has in-depth experience as a Digital Marketing Strategist, managing internal digital strategies as well as external third party vendors to maximize campaign results. She has helped implement new technologies and build positive brand recognition for her clients. Faith has helped design and launch a variety of digital marketing campaigns and has seen first-hand how successful a well-conceived and well-executed digital marketing initiative can be.
Faith is a graduate of Virginia Commonwealth University and recently received a graduate certificate in Digital Marketing from the Rutgers Business School. Faith enjoys spending time with her husband and two children as well as boating and fishing on the river.
Darryl has always had a passion for digital marketing. With over eight years of experience designing websites, creating digital marketing campaigns and analyzing web statistics, Daryl has developed a wide-array of skills in the digital marketing field. Darryl's thirst for learning keeps him on the cutting edge of new and innovative strategies to help our clients reach their growth potential.
Darryl has lived in Virginia for most of his life. Outside of work, he enjoys spending time with his wife and young son, with a second son on the way! Darryl loves playing basketball and spending time with good friends.